(Indir) [Epub ] Marketing Management: A Strategic
Decision-Making Approach
By John W. Mullins
The eighth edition of Marketing Management: A Strategic Decision-
Making Approach , concentrates on marketing decision-making, rather
than mere description of marketing phenomena. By providing specific tools
and decision frameworks, it prepares its readers to hit the ground running
and contribute tangibly to the marketing efforts of firms large and small.
Drawing on its authors? wealth of entrepreneurial and executive
experience, along with their thought-leading research, the book provides
an abundance of real-life examples of marketing decisions ? both good and
not-so-good ? from around the world in companies ranging from
entrepreneurial start-ups to multi-national giants. This edition continues
to be the most current and internet-savvy book available, injecting the
latest developments in internet-based communication and distribution
technology into every chapter.
